Quick Answer: Read three numbers on every Auction House listing screen: the current lowest listing, your projected earnings after taxes and the listing fee, and the "Value" box, which is the instant vendor price. Players comparing the two found that almost every green item (Hops excepted) and most blues and epics pay more at the vendor than on the market, so undercutting a rock-bottom listing earns you less than vendoring would. Two other traps: the warehouse number is an item-value estimate, not withdrawable currency, and the Collection Pedestal doesn't give items back. The filterable sell-or-keep table is below.
Everything between raids runs through this menu — Warehouse, Talents, City Building, and the market. (Screenshot: Bellring Games)
Version note: Prices and item calls describe the pre-August 6 market, checked August 9, 2026. The August 6 client update started Dried Flower Knot drops and opened the Einherjar Mist Lords, so Holy-adjacent prices are in motion — verify anything Holy-related in-game before acting on it. Assembled from player reports and developer posts, linked inline; item-level advice is community-tested unless marked official.
How a Listing Actually Pays Out
A much-discussed breakdown of the listing UI explains the three numbers:
- The lowest current listing is marked on screen. That's what undercutters race to beat.
- Your projected earnings show what lands in your pocket after sales tax and the listing fee. Players put the combined cut around 10%; exact rates aren't officially published.
- The "Value" box is the vendor's instant price for the same item — no fee, no waiting, no risk of not selling.
For nearly all greens (Hops excepted) and most blues and even epics, the post-fee market payout had fallen below vendor value. Undercutting the lowest listing on those items doesn't sell faster for slightly less. It sells for less than the NPC would have paid instantly.
So run one comparison before you list anything: projected earnings against the Value box. If Value wins, vendor it and move on. Both numbers sit on the same screen, and Pip, the market NPC, suggests an auto-price when you list.
The Sell-or-Keep Table
Filter by verdict or search an item type. Rows marked community-tested come from launch-week player reports, not official data:
| Item / type | Verdict | Why |
|---|---|---|
| Grey / white gearGear · community-tested | Vendor | Market listings for common gear sit at rock bottom; after the listing fee and sales tax you earn less than the instant vendor price shown in the Value box. |
| Green gear & materials (almost all)Gear · community-tested | Vendor | A widely-shared launch-week market breakdown found every green item except Hops pays better at the vendor than on the Auction House after fees. |
| HopsMaterials · community-tested | Market | The one green-tier exception in that same launch-week breakdown — demand keeps its Auction House price above vendor value. |
| Blue (rare) gear, average rollsGear · community-tested | Vendor | "Most blue items are just vendor trash" is the consensus — market prices for ordinary blues fell under vendor value fast, and the week-two market crash pushed commodity blues down further. Gear (unlike materials) can still edge out the vendor on the AH if you have spare slots — compare the post-fee number first. |
| Blue / epic gear with good affixesGear · community-tested | Keep or Market | "If you have good shit, use the good shit" — wear real upgrades instead of hoarding them. If it doesn't fit your build, compare the market payout (after fees) against the Value box before listing. |
| Holy weapons & Holy forging materialsGear · official source | Keep or Market | Top-tier endgame items — officially they come from Cataclysm-difficulty Mist Lords, which solo players can't farm, so demand is real. Use them if you can; otherwise they're premium listings. |
| Camp / base upgrade materialsMaterials · community-tested | Keep | Camp upgrades eat these constantly, and some only drop on Brandrgarde (the trio map) — solo players end up buying them off the Auction House at a markup. Never vendor what your next upgrade needs. |
| GemsGems · community-tested | Keep or Market | Gem affixes are a core power system, so well-rolled gems hold value on the market; keep anything that fits your build. A dedicated gem warehouse is planned for Season 1. |
| Valuables / treasure piecesValuables · community-tested | Market | Pure sell items with big Value numbers (players report 50k-class statues). Check the going rate before listing — and don't put one on the Collection Pedestal: displayed items are permanent (an apparent support account confirmed they cannot be retrieved). |
| Beverages & consumablesConsumables · official source | Keep | Buff drinks and tactical consumables are cheap insurance on every raid, and loadout support for saving them is on the official roadmap for this season. |
| Keys & quest itemsQuest · community-tested | Keep | Keychain items survive death along with your safe pocket, so there's no risk argument for selling them — and quest chains will ask for them. |
| Dried Flower KnotQuest · official source | Keep | New Season 1 drop arriving with the early-August update; it's tied to the Einherjar-mode Mist Lord challenge that gates late main-quest steps, per the announcement and player reports. |
| Gyldenblood (currency)Valuables · community-tested | Keep | It's the money itself. One warehouse trap to know: the big number on the warehouse screen is the estimated value of stored items, not withdrawable currency. |
Launch-window economy, July 30 build — checked August 5, 2026 (week-two market crash: commodity materials now mostly below vendor value). “Community-tested” rows come from player reports, not official data — prices move with every patch, so always compare the listing payout against the vendor Value box in-game.
Two things to check before you sell. Keys and quest items sit on your keychain and survive death anyway, so selling them buys you nothing. And if you play solo, buy Brandrgarde-only camp materials off the market instead of farming them — context in the Solo Guide.
Launch Economy Timing
The launch-inflation window has already closed:
- Week one prices were inflated. Early-rush players paid a premium for progression items, and the standard advice on big finds was "sell it now, re-purchase a couple weeks later for half the price" (source thread).
- Week two brought the crash. In an August 4-5 sell-or-keep thread, players describe the market as crashed for commodity items — "At the start it was sell everything because it was higher priced. Now the market's crashed and people are selling to the AH for less than they get [from] the vendor" — with T1 gems at rock bottom. The current rules of thumb from that thread: vendor white, green and blue materials; keep yellow and red, plus any epic your next upgrade needs; favorite-flag what you're saving; and check the post-fee payout against the Value box every time, because some epics at 400+ gold still beat vendor. Gear, unlike materials, still tends to earn a bit more on the AH if you have the slots. One player expects material prices to step down again as more players finish their camp upgrades.
- Watch Holy-related materials now that the content drop has landed. The August 6 client update started Dried Flower Knot drops and opened the Einherjar Mist Lords (patch notes), and new drops reprice adjacent items in any extraction economy. Knots getting more common pushes their own price down while demand for what they feed goes up — check the auction house yourself before dumping a stockpile, since the repricing is days old and we have no post-patch price sample.
High-value finds are exactly what the launch market overpays for — sell into the demand. (Screenshot: Bellring Games)
Warehouse: Two Things Nobody Tells You
- The big number is not money. The warehouse screen shows an estimated total value of stored items. Several players, especially on PS5, have hunted for a "withdraw" button that doesn't exist (confirmation thread). Only currency on your character spends.
- Buy capacity through camp upgrades. "Upgrade your warehouse" is the stock answer to full-storage complaints. The developers' AMA promises a dedicated gem warehouse with stacking and affix filtering in time for Season 1, with personal warehouse expansion "under consideration" — but material stack limits are explicitly not increasing. Search functions for warehouse and Auction House are also planned. Budget your hoarding accordingly.
Two other official launch changes: the developers increased Auction House slots and removed automatic restocking, so what's listed is what players actually posted.
Nobody Knows What the Season Wipe Takes
This is the single biggest unpriced risk in every stockpiling decision on this page, and it is worth stating plainly: the developers have not published what a season reset wipes and what it keeps. A thread demanding exactly that answer opened on July 30 and passed 120 replies by August 9 with no official reply in it. Everything circulating — camp survives, warehouse survives, only paid cosmetics survive — is player guesswork, and the thread contains all three positions.
Two rules follow from that, and they cost you nothing if the wipe turns out to be gentle:
- Convert surplus into progression now rather than banking it. Materials and gear you are holding for "later in the season" are the assets with unknown carry-over. Gyldenblood spent on camp upgrades has already bought you something; a full warehouse has not.
- Do not grind a stockpile whose only purpose is next season. Season 1 runs in parts and is not far into its second, so there is a lot of runway before anyone finds out — and if the answer arrives late, it arrives after the grind, not before it.
The Collection Pedestal Warning
Display nothing on the camp's Collection Pedestal that you'd rather sell. Items placed there can't be taken back. The original report came from a player who pedestaled a treasure worth ~50k Gyldenblood (thread), and on August 3 a forum account that answers support questions stated it plainly: once placed, an item is "permanently displayed and cannot be retrieved." That account carries no developer badge, so treat it as apparent support rather than verified staff — but the answer matches the player reports.
Treasure pieces are pure market goods. Check the Value number before you commit anything to furniture.